Keep lists clean and compliant
Continuous hygiene — validate addresses, suppress opt-outs, and prune dead records before they hurt deliverability.
Outcome: A contact base that stays sendable - bounces caught before sending, do-not-contact rules enforced platform-wide, and deliverability metrics trending up instead of down.
Availability: runnable today — all 5 steps are callable now.
Deliverability is a compounding asset: every bounce avoided today raises the odds tomorrow’s email lands in the inbox. This recipe runs entirely on modules available today, and it’s a natural cron job for an agent — a weekly sweep that keeps the base clean without anyone asking.
Steps
- Segment stale and risky contacts
Filter contacts by last activity, bounce history, and missing fields to build the hygiene work list. Uses Contact Data API .
- Validate email addresses
Estimate the validation cost, then schedule validation across the segment — never send to a dead address. Uses Email Validation API .
- Enforce do-not-contact rules
Add bounced domains, opted-out addresses, and competitor domains to blacklist rules — with exception rules for the addresses you still may contact. Uses Suppression & Blacklist API .
- Prune and re-segment
Bulk-update or remove dead records, move survivors into clean lists ready for sequencing. Uses Contact Data API .
- Watch the deliverability effect
Compare bounce and reply rates before and after the sweep in the email overview report. Uses Analytics API .