Pricing & credits

One currency: credits, per API call

No per-seat math, no channel add-on matrix — one balance, and every module draws from it. Cheap operations cost little, expensive operations cost more, and the price list is short enough for an agent to reason about:

Operation class	Credits	Examples
Standard API request	1	CRUD on contacts, sequences, inbox reads, reports
Email sent	2	Sequence step send or direct email
Email validated	1	Validation before sending
AI generation	3	Personalization, AI drafts, Jason message steps
LinkedIn action	5	Connection request, message, InMail, voice note
Prospect revealed	5	A contact returned from a Live Data search
Contact enriched	10	Waterfall enrichment: email, phone, firmographics
Webhook delivery	0	Events pushed to your endpoint are free

Status: credit-per-call packages are the proposed agent-first pricing for this product — labeled Coming soon, numbers illustrative. What you can buy today is Reply’s subscription plans and Live Data credit packages at reply.io/pricing, and the 14-day free trial is real.

Top up like a phone balance

Twilio-style, for the pay-as-you-go crowd:

• Buy credits any time — $10 per 1,000 credits, on top of any package (or on Free).
• Credits roll over for 12 months — no use-it-or-lose-it anxiety.
• Auto-top-up with guardrails — the owner sets a rule (“when below 500, buy 5,000, max $100/month”) and the agent never stalls mid-campaign. Agent-initiated purchasing inside those guardrails is the roadmap’s next step.

How an agent and its owner start

1. Agent discovers the API — llms.txt, catalog.json, or this page.
2. Owner registers and picks a plan — Free works, no card. One decision, made by the human.
3. Agent gets a scoped API key — and from here the owner is out of the loop.
4. Everything draws from one balance — REST or MCP, prospecting or sending, same credits. No new vendor, contract, or meter as the agent adopts more modules.
5. Balance runs low — the agent generates a top-up link for its owner today; auto-top-up within guardrails, coming soon.

The point of the design: the human makes exactly one purchasing decision, and the agent never hits a wall it can’t explain — every operation has a knowable credit price.

Prefer all-inclusive? Reply subscriptions

If your team lives in the Reply app, classic subscriptions include usage without per-call metering:

• Sales engagement plans — from $59/user/month (billed annually): unlimited emails, metered active contacts, the full multichannel platform.
• AI SDR (Jason) — from $500/month for 1,000 active contacts: the managed autonomous SDR, everything included.
• Add-ons — LinkedIn automation, calls/SMS, validation packages, data packages.

Credit packages are for builders and agents that want pure API. Subscriptions are for teams that want the product. Both run on the same platform and the same account — and reply.io/pricing is the source of truth for live numbers.