# Workflow: Re-engage dormant prospects

> Mine the contacts you already paid for — refresh, requalify, and wake them with a light touch.

**Outcome:** A steady second-chance pipeline from contacts that already exist in the workspace - refreshed data, a reason to reach out again, and meetings from names everyone had written off.

**Availability:** 1 of 6 steps coming soon — the rest is callable today.

The cheapest pipeline is the one already sitting in the workspace. This recipe monetizes sunk acquisition cost, and it composes with "Keep lists clean and compliant" — hygiene first, then re-engagement of what survives.

## Steps

1. **Find the dormant segment** — uses [Contact Data API](https://headless-jason-ai-sdr-7ajjk.ondigitalocean.app/apis/contact-data.md)
   Filter for contacts who finished sequences without converting, went quiet after engagement, or haven't been touched in months.
2. **Refresh what changed** (Coming soon) — uses [Contact Enrichment API](https://headless-jason-ai-sdr-7ajjk.ondigitalocean.app/apis/contact-enrichment.md)
   Re-enrich the segment — new roles, new companies, new emails. A job change is the best re-engagement trigger there is.
3. **Give Jason the re-engagement play** — uses [AI SDR API (Jason)](https://headless-jason-ai-sdr-7ajjk.ondigitalocean.app/apis/ai-sdr.md)
   Load re-engagement cards into the AI SDR knowledge base so generated messages have a fresh angle, not a reheated pitch.
4. **Run a light-touch sequence** — uses [Sequence API](https://headless-jason-ai-sdr-7ajjk.ondigitalocean.app/apis/sequences.md)
   Two or three low-pressure touches — new-value opener, relevant proof point, soft close. No 8-step hammering for a warm-ish list.
5. **Route revived replies** — uses [Conversations & Inbox API](https://headless-jason-ai-sdr-7ajjk.ondigitalocean.app/apis/conversations-inbox.md)
   Watch categories on the replies; route interested ones straight to meeting-intent handling.
6. **Measure the revival rate** — uses [Analytics API](https://headless-jason-ai-sdr-7ajjk.ondigitalocean.app/apis/analytics.md)
   Track what share of the dormant base re-engaged and what it produced — this decides whether the sweep becomes quarterly.

HTML version: https://headless-jason-ai-sdr-7ajjk.ondigitalocean.app/workflows/reengage-dormant