# Workflow: Run an account-based campaign

> Target named accounts, multithread into each buying committee, and report by account — not by contact.

**Outcome:** Coverage of every target account with multiple threads per buying committee, and an account-level view of engagement your team can act on.

**Availability:** 2 of 6 steps coming soon — the rest is callable today.

ABM is coordination work — exactly what agents are good at. The account and account-list objects exist in the Contact Data API today, so the skeleton of this recipe runs now; the prospecting and enrichment steps light up as Live Data ships.

## Steps

1. **Load the target account list** — uses [Contact Data API](https://headless-jason-ai-sdr-7ajjk.ondigitalocean.app/apis/contact-data.md)
   Create account records for the named companies and organize them into an account list for the campaign.
2. **Find the buying committee** (Coming soon) — uses [Prospect Search API](https://headless-jason-ai-sdr-7ajjk.ondigitalocean.app/apis/prospect-search.md)
   Search for contacts at those companies across the roles that decide — champion, economic buyer, technical evaluator.
3. **Enrich every stakeholder** (Coming soon) — uses [Contact Enrichment API](https://headless-jason-ai-sdr-7ajjk.ondigitalocean.app/apis/contact-enrichment.md)
   Fill emails, phones, and firmographics so each thread can start personalized.
4. **Multithread the outreach** — uses [Sequence API](https://headless-jason-ai-sdr-7ajjk.ondigitalocean.app/apis/sequences.md)
   Run role-specific sequences per persona — different message for the CFO than for the ops lead — linked back to the same account.
5. **Watch replies account-wide** — uses [Conversations & Inbox API](https://headless-jason-ai-sdr-7ajjk.ondigitalocean.app/apis/conversations-inbox.md)
   Track conversations across all threads of an account; one positive reply changes the play for every other thread.
6. **Report by account** — uses [Analytics API](https://headless-jason-ai-sdr-7ajjk.ondigitalocean.app/apis/analytics.md)
   Roll engagement up to the account level and hand the sales team a ranked list of warming accounts.

HTML version: https://headless-jason-ai-sdr-7ajjk.ondigitalocean.app/workflows/abm-campaign